Photographer Noele Lusano talks on his relationship between scent and photography.
“I have always had an affinity for scents and fragrances but it wasn’t until the last few years that I really began to consider the significance and magic of scent as a whole. Certain scents have had the power to define and recall periods of my life from childhood to recent years. That scent possesses the power to recall the past with such potency has made it a subject of endless fascination for me, moreso as a photographer. It could be said that one of the essential aims of photography is to immortalise moments that would otherwise be lost in time. Thus, the pairing of photography and scent seemed only natural to me: the making of images attempts to capture what is passing, and scent has the ability to bring it back, even if only for moments at a time. If a scent can evoke a memory, what does this memory look like? This is what I have considered in making and selecting these photographs for Perfume Critic. In experiencing a nostalgic scent, what has come to mind has often been an image — hazy, half formed, consumed by darkness and light and feeling — fragments of the past.” – Noele Lusano